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DealerEdge Analytics
Know what's working. While it's still working.
Google, Meta, search, SEO, calls, texts, and sales — DealerEdge wires every data source into one live platform, tells you what's working in plain English, and optimizes continuously on real data. To sold boats, not clicks.
LIVE
updated 12s ago
Real platform · real report · live data
Every number you're paying for, finally in one place.
No month-end mystery. No seven logins. No analyst required. DealerEdge connects every data source, shows you the whole picture live, and puts the AI to work on what it finds.
ConnectEvery source, wired in
- Google Analytics + Search Console, connected direct
- Google Ads + Meta Ads — spend, clicks, conversions
- SEO data — rankings, keywords, site health
- Every call, text, chat, and form in one timeline
- Website behavior, down to the boat each buyer viewed
SeeEvery answer, live
- Up-to-the-minute dashboards — not month-end reports
- Plain English: what's working, what's not, what it costs
- The full funnel — leads to appointments to showings to sold
- Cost per lead and return on ad spend, channel by channel
- Speed-to-lead, show rate, AI-vs-human — conversations measured too
OptimizeEvery dollar, working harder
- The AI optimizes continuously, on real data
- Budget flows to what sells boats — not what gets clicks
- Every sold boat traced to the campaign that produced it
- One platform — nothing to export, assemble, or reconcile
Same spend. Same channels. A completely different picture.
Here is where reporting breaks today — and what changes when every source feeds one platform that optimizes to sold boats.
What you get
Without DealerEdge
With DealerEdge
Data sources
Google, Meta, SEO, calls, SMS, CRM, and inventory all tell separate stories.
One dashboard pulls the sources together and uses shared definitions.
Reporting speed
A month-end report — weeks after the budget is spent.
Up to the minute. Know by lunch, not next month.
Clarity
An analyst to decode it — or a vendor explaining why the numbers are "actually good."
No analyst, no spin — just what each channel really costs per lead.
Optimization target
Clicks and impressions — the story ends at the website, so that's all your vendor can optimize to.
The AI optimizes to sold boats, not clicks — because it sees the full funnel, lead → showing → sold.
Optimization speed
At next month's meeting. Maybe.
AI flags leaks and optimizes spend toward qualified buyers — continuously, on real data.
Owner view
Too many dashboards. No single answer.
Plain-English priorities: what worked, what broke, and what to do today.
THE MONTH-END MYSTERY
ONE SOURCE OF TRUTH
Stop learning after the money is spent. See the month while it is still moving.
The verdict on March arrives in April — after every dollar is already spent.
DealerEdge updates while buyers are still shopping, so you can see what is working today.
Your numbers are split across seven separate logins — and no two of them agree.
Everything those seven tabs knew, on one screen, up to the minute.
Most attribution stops at the click. You paid for a lead, but nobody can prove whether it became a sold boat.
Now the whole journey is visible — search to listing, listing to conversation, conversation to won deal.
MARCH PERFORMANCE SUMMARY
Prepared by your marketing vendor · 14 pages
March ad budget while you waited
$0
already spent · nothing left to adjust
The report shows up after the money is gone.
Live reportUpdated 2 min ago
Total leads0+18.4%
Cost / lead0-12.7%
Won deals0+3.6pp
Attributed revenue0+26.3%
Lead trendlive month
May 18Today
What used to take a month is on screen right now.
"How many leads did marketing get this month?"
Google Analyticskey events348
Google Adsconversions214
Meta Adsleads187
Search Consoleclicks, not leads1,206
SEO toolrankings only—
Call loginbound calls96
SMS inboxtext threads71
Seven logins. Seven answers. Zero agreement.
The average dealer pays for 5–7 separate tools to stay this confused.
LIVE
The full report — live, not a month-late PDF.
Ad click$28.41 CPL
Leadsource known
Sold boat??
Clicks are not a business outcome.
SearchWakesetter near me
Listingviewed 4x
Conversationqualified
Won dealclosed
Marketing finally connects to sold boats.
DATA THAT SITS
DATA THAT ACTS
A dashboard tells you what happened. DealerEdge changes what happens next.
By the time the report lands and the meeting happens, two more months of budget are gone.
DealerEdge adjusts continuously, on real data — budget, bids, content, SEO. Not at next month's meeting.
And because every sale traces back to its source, DealerEdge is the only platform in the industry that optimizes to sold boats.
The conversations get measured too: every call, text, and AI reply — speed, appointments, show rate.
Every morning, owners get the only report that matters: what worked, what broke, and what to fix today.
Day 1–30budget spends
Day 45report lands
Day 60"let's discuss next steps"
Day 75something finally changes
Two and a half months of spend before a single adjustment.
The feedback loop is longer than your sales cycle.
Tue 06:12
Budget shifted: Meta → Google Search$61 vs $28 cost per lead · +$40/day to the winner
auto
Tue 09:40
Bid raised on "wake boat financing"converting at 2x the account average
auto
Wed 09:05
3 inventory pages re-titledranking #9 → #4 on real search data
auto
Thu 07:30
Underperforming ad set paused$86 cost per lead · budget reallocated
auto
Continuously, on real data — not at next month's meeting.
The AI works your numbers while they're still warm.
AD
Google Search · "wake boats nashville"Wake Boats campaign · $38.50 of ad spend
FORM
John Castillo submits an inquirySaturday · 11:17 PM
AI
AI responds · 47 seconds laterqualified · routed to Mike
CAL
Showing booked · Tuesday 10 AMconfirmed · reminders on
SOLD
2022 Malibu Wakesetter 23 LSV · $162,900attributed: Google Search · Wake Boats campaign
$38.50 of ad spend → a $162,900 boat. Provable, end to end.
The only platform in the industry that maps marketing back to a sold boat.
42 secspeed to lead
18.9%appointment set rate
71.8%show rate
Marketing data AND conversation data — one platform measures both.
Owner briefToday · 8:00 AM
What workedGoogle Search drove the highest ROAS — budget already scaled to it.
What brokeAppointment routing slowed after 6 PM Friday — two leads waited overnight.
Fix todayTurn on after-hours AI booking — one tap, already drafted for you.
0 more boatssold in one quarter by a dealer who runs on this · ~$168K in margin the clicks never showed
The report stops describing the past — it tells you what to do today.
The Competitive Edge
Get The Boat
Off Your Lot
And Onto Your
Customer's Dock
Your numbers can start working harder this week. We'll show you what DealerEdge sees in your actual data.