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1,000
buyers came to your site this month.
Every one of them cost you money to attract. Watch where they go.
17.3s
to load. 700 left before it finished.
We audited 200 marine dealer sites. Average mobile load: 17.3s. Google wants under 2.5s.
57%
of the 300 who stayed never heard back in 24 hours.
By Monday morning, the buyer is already on another dealer's lot.
80%
of callers hit voicemail and never called back.
Your rep is on the lot. The buyer is already dialing the next dealer.
19
of 1,000 ever booked a showing.
The other 981 didn't say no. They just disappeared into the gaps.
60
bookings instead of 19.
bookings instead of 19.
Same 1,000 buyers.
We plug the leaks: instant pages, instant replies, no missed calls. Roughly 3X more bookings from buyers you already paid to attract.
All 1,000 buyers — still in your funnel
Still here
1,000
Lost so far
0
100 dots = 1,000 buyers. Each dot represents 10 people.
Scroll to see how.
Below is the story of one buyer at 11:17 PM Saturday.
Two versions of the same Saturday night.
Then you'll be the buyer.
From 19 bookings to 60. Here's everything that does it.
Every lead answered, qualified, routed, and booked — by one platform that never sleeps.
Answered in seconds
- Instant AI response — under 90 seconds
- 24/7 coverage — nights, weekends, holidays
- AI voice — every call answered, zero voicemail
- Website AI chat
- Every channel — form, phone, text, chat
Qualified before your reps see it
- AI qualification — boat, budget, timeline
- Buyer forensics on every lead
- Junk and spam filtered out
- Routed by specialty — the right rep, every time
Pushed to the close
- Showings booked straight onto the calendar
- Follow-up that never forgets
- Every conversation logged, automatically
- One dashboard — every lead, every status
Same leads. Same phones. A completely different outcome.
Seven places a deal dies today — and what happens instead when the platform never sleeps.
What you get
Without DealerEdge
With DealerEdge
Speed to lead
An inquiry lands Saturday 11:17 PM. 57% of dealers never respond within 24 hours.
The AI replies in under 90 seconds — nights, weekends, holidays.
Every call answered
80% of callers who hit voicemail never call back. They call your competitor.
AI voice picks up every call. No voicemail. No lost caller.
Lead validation
Reps burn hours on garbage — bots, spam, fake numbers, "buyers" half a world away.
Every lead validated before it hits a rep. Real buyers only.
Buyer intel
A name and an email — if the form was even filled out right.
Full forensics on every lead: who they are, what they want, what they can spend.
Smart routing
Whoever grabs it first. The wake-boat buyer gets the pontoon guy.
Routed by specialty — the Wakesetter inquiry goes straight to your Malibu rep.
Follow-up
One call, no answer, and the lead dies in somebody's inbox.
Follow-up that never forgets — until the showing is on the calendar.
Pipeline visibility
Deals die silently. You find out at month-end — if you find out at all.
One dashboard: every lead, every status, every dollar.
WITHOUT · DEALEREDGE
Saturday, 11:17 PM. Your dealership is closed.
A buyer fills out a form on your site about a 2022 Malibu Wakesetter. They've been on the listing 9 minutes.
An auto-reply lands in their inbox — "a representative will contact you Monday." They open it. They close it.
By Sunday morning three other dealers have answered. They're knee-deep in financing — with someone else.
Monday, 9:42 AM, your sales manager finally dials. "Oh hey — I went with North Lake actually." 59 hours late. You never got a shot.
11:17 PM Saturday · form submitted
John's inbox
0 unread
Nothing further from your dealership.
Your auto-reply, buried by 9 AM
John's inbox · timeline
Sat 11:17 PM → Mon 9:14 AM
They reached out. You didn't.
Outgoing call
+1 (615) 555-0142 · John Castillo
59h 25m
since inquiry
DEAL · LOST
$162,900 boat · ~$14,000 margin · never had a shot
59 hours late. Already with a competitor.
Marine reality
That lost Saturday hurts more in marine.
Boats are discretionary. Every delay, unanswered call, and ownership question gives the buyer one more reason to say "never mind."
Now run the same Saturday night.
With the AI Sales Captain on the lot.
Same buyer. Same boat. Same 11:17 PM.
Different ending.
WITH · DEALEREDGE
Saturday, 11:17 PM. The AI Sales Captain is on duty.
Same form. Within 47 seconds, John gets a text in your brand voice — about the exact boat he was looking at.
The AI asks the three qualifying questions your best rep would ask. John answers from his couch.
By 11:31 PM there's a confirmed showing for Tuesday at 10 AM — full lead profile attached.
Monday morning the dashboard shows a pre-qualified buyer walking in Tuesday. Total rep time: 0 minutes.
DealerEdge intercepts · 47 sec
Your dealership
Hey John — saw you were checking out the 2022 Wakesetter. I'm Riley from the dealership's overnight desk. Want me to pull a few specs for you?
11:18 PM
Speed to Lead <90s · Boost conversions by 300%
SMS · John Castillo · +1 (615) 555-0142
Qualified. In your voice. While John's in bed.
TUE
11
10:00 AM
Showing — John Castillo
2022 Malibu Wakesetter · pre-qualified
Booked Sat 11:31 PM via AI
NameJohn Castillo
EmployerSr. Eng · Vivint Smart Home
HouseholdMarried, 2 kids · likely budget $140K-$200K
Site visits3 prior · viewed 7 wake boats
FavoritedWakesetter 23 LSV · Wakesetter 21 LX
Score94 · Hot lead
Showing booked. Profile auto-enriched. Hot.
Monday · 7:02 AM
DealerEdge Overview
New leads · 6
Showings · 2
Hot · 1
AI actions · 3
John Castillo
Maria L.
Adam P.
Tom W.
Sarah B.
Pat R.
John Castillo · Tue 10:00 AM
Maria L. · Wed 1:30 PM
John Castillo · 94
Drafted 5-touch nurture
Sent intro reply
Booked showing
Tuesday 10 AM — John Castillo, pre-qualified, walking in. Rep time so far: 0 min.
Pre-qualified buyer walks in Tuesday. Boat sold.
Now you try it
Be the buyer.
Be the buyer.
Text our AI like you're shopping for a Wakesetter.
Type your number. Tap text me. The AI Sales Captain will reach out and walk you through the same conversation a real buyer of your dealership would have. No human in the loop. (Prototype: the messages below simulate the real exchange.)
DE
Enter a number and tap Text me
to see the conversation play out
Prototype mode. We won't send a real text from this page yet. Below is the conversation an actual buyer would have.
What's happening behind the scenes
Idle
That was the half nobody else shows you.
Now look at what your team actually does.
Every other "AI for dealers" pitch stops at the buyer-side reply.
The real win is what stops happening on the inside of your dealership.
SALES TEAM · ON DEALEREDGE
The BS, off your desk. The customer, back in front of you.
One funnel for every source. Your site, Aimbase, BoatTrader, Facebook — all routed through one AI layer.
Garbage never gets in. Eight overnight forms, five never reach a rep — bots, dead phones, throwaway domains.
Forensic enrichment. Employer, neighborhood, prior visits, favorited boats — and one judgment line: capable of this purchase.
Pre-qualified and routed. 60-second response, qualifying questions asked, booked with the rep who actually sells the boat — Mike, not Bob.
The math. Same leads, faster response, smarter routing. What that does to your close rate isn't a guess — try the numbers.
Your salespeople are people-people. The admin work is off their desk so they can do the one thing that closes deals — be present.
Your dealer site
Aimbase
BoatTrader
Meta · Google · YouTube
Manufacturer site
AI Lead Validator + Enricher
one funnel · one source of truth
TRASH
SALES TEAM
B
M
S
Every source. One funnel. One source of truth.
AI Validator
M
Mike
Reading leads…
Inbound · last 12 hours
8 raw → 3 real
John Castillo
VALID
qwerty asdf
DISPOSABLE EMAIL · FAKE PHONE
test test
FORM-FILL BOT
Sarah Bennett
VALID
aaaa bbbb
PHONE INVALID · BOUNCED
competitor sales
COMPETITOR SCRAPE
Tom Whittaker
VALID
[no name]
DUPLICATE · 47 OTHER DEALERS
Garbage in. Never gets in.
John Castillo
Forensic profile · auto-built from public sources
EmployerSenior Engineer · Vivint Smart Home
Tenure7 years · est. comp $185K–$220K
LocationFranklin, TN · single-family · 6 BR
HouseholdMarried, 2 kids · boat club member
Site behavior3 prior visits · viewed 7 wake boats · favorited 2
Prior search"wakesurf boats under $180K" · 2 weeks ago
CAPABILITY ASSESSMENT
Capable of a $162,900 purchase
✓
Sources: LinkedIn, county records, prior-session behavior, public real estate
Not just a name. A judgment.
John Castillo
Looking for: WAKE BOAT
AI routing
B
Bob
Pontoons · Yamaha
SKIP
M
Mike
Wake boats · Malibu · Axis
MATCH
S
Sarah
Center consoles · Regulator
SKIP
WAKE BOAT
Showing booked on Mike's calendar · Tue 10 AM · invite sent to John
The right rep. The right boat. The right calendar slot.
What this does to your bottom line
Tune the inputs — math updates live
Drag to explore →
80
6%
$14,000
Today
4.8 deals / mo
$67,200
margin / month
→
With DealerEdge
7.2 deals / mo
$100,800
margin / month
Annual margin lift
+$403,200
From same leads. Faster response. Smarter routing. Killer Proof Chain math (Pied Piper ILE: dealers improving response score <40 → >80 sell 50% more units from the same leads).
Same leads. 50% more boats. Same team.
"Your salespeople are people-people. That's why you hired them. We took the bullshit off their desk so they can be that."
0hrs
admin time returned to each rep, per week
+0%
deals closed per rep per month
0
leads waiting more than 90 seconds
Let salespeople sell. AI runs the rest.
The Competitive Edge
Get The Boat
Off Your Lot
And Onto Your
Customer's Dock
Why wait on improving your sales. We can have this platform up and running for your dealership quickly.