The short answer

Your new site is typically live within the first two weeks, and the full platform — AI follow-up, marketing, reporting — is fully running within 30 days. Your team's time investment is a kickoff call, a review pass, and training.

The timeline

Day 1 — Kickoff & connect. One call. We connect your inventory source and collect brand assets. No IT project on your side.

Week 1 — We build, you review. The AI builds your site: every unit pulled in, 65+ fields normalized per boat, listing copy written, photos enhanced. A typical dealership website project runs 60–90 days of development; DealerEdge's AI assembles yours in about a day, and changes from your review go live in under 48 hours.

Weeks 1–2 — Website live. Your new site launches, typically within the first two weeks of kickoff. New units appear as complete listings the same day; sold boats come down everywhere automatically.

Once you're live — AI goes to work. AI Customer Connect switches on (Growth and Dominance): 24/7 chat and SMS/email auto-response. For the first two weeks after launch, our team runs daily white-glove monitoring.

Days 15–30 — Training, tuning, first report. Dashboard training, lead-routing tuning, and your first monthly performance report with your baseline established.

The full guide

The complete step-by-step timeline, including what we need from you, lives at dealeredge.ai/getting-started.