Premier Watersports is a three-location marine dealership in Tennessee — Knoxville, Nashville/Gallatin, and Norris Lake — selling Supra, Moomba, and pre-owned inventory. They were the first dealership on DealerEdge. Every figure below — boats sold, leads, traffic, rankings — compares March 6 – July 29, 2026 against the exact same dates in 2025, on the site it replaced.
March 6 – July 29, 2026, measured against the identical dates in 2025: Premier's unit sales are up 33% — 65 more boats off the lot, from the same three stores, in the same market, against the same season.
We won't tell you a website sold those boats. What we'll tell you is what changed around them: same inventory, same team, same lakes — and a front door that went from 117 form leads to 800, from 34 ranking keywords to 122, and from a 13.8-second mobile load to 2.3.
Every other number on this page is a leading indicator. This is the number they were supposed to move.
Across the same five-month window, named form-lead submissions rose from 117 to 800 — a 584% increase. The site also got dramatically better at converting the traffic it already had: 0.32% → 1.66%, from one lead every 312 sessions to one every 60. That is 5.2× the conversion efficiency on the same visitors.
| Lead channel | Since launch |
|---|---|
| Boat inquiry forms | 662 |
| Phone clicks | 617 |
| Chat conversations | 134 |
| Text-us submissions | 128 |
| Scheduled visits | 10 |
Total lead interactions across every channel: 778 → 1,551, up 99% year over year.
| Metric | Before DealerEdge | After DealerEdge |
|---|---|---|
| Mobile page load | 13.8 seconds | 2.3 seconds (83% faster) |
| Google PageSpeed (mobile) | Failed performance & accessibility | 100 performance · 100 accessibility · 96 best practices · 100 SEO |
| Security header grade | F (0/6 headers) | A (6/6 headers) |
| Schema markup | None | AutoDealer schema across all 3 locations |
| Meta / OG / sitemap | Missing | Complete, unique per page |
Premier is now the only dealer in its competitive set with structured data.
Tracked against Tennessee-targeted keywords over the first 17 days after launch (March 6 → March 23):
Today premierwatersports.net ranks for 1,948 US organic keywords with a Semrush Authority Score of 27 — the highest in its competitive set.
March 6 – July 29, against the identical dates in 2025:
| Metric | Old site (2025) | DealerEdge (2026) | Change |
|---|---|---|---|
| Users | 23,192 | 29,253 | +26% |
| Sessions | 36,523 | 48,062 | +32% |
| Page views | 128,797 | 199,847 | +55% |
| Organic search sessions | 20,159 | 28,472 | +41% |
| Boat detail views | 26,324 | 39,827 | +51% |
| Organic engagement rate | 70.9% | 76.5% | +5.6 pts |
Over the same five months, paid sessions fell from 6,220 to 205 — a 97% drop. Premier grew users 26%, organic sessions 41%, and boat detail views 51% while almost entirely switching off bought traffic.
That is the whole argument for owning your search presence instead of renting it. The traffic that replaced it earns itself, every month, without a media budget behind it.
On the Boat Dealer Presence Index, Premier scores 79 — 33 points ahead of the #2 dealer in its market (Bunch Marine, 46). Pillar scores: Site Health 89, Search Visibility 75, AI Readiness 74.
“…we’re getting more leads, and better leads.”
Zach Hommerding, Premier Watersports — sending over the sales numbers, five months in.
One window throughout: March 6 – July 29, 2026 against the identical dates in 2025 — DealerEdge on one side, the site it replaced on the other. Traffic and lead figures come from Google Analytics 4 (property 441605442). Unit sales are Premier's own figures over that same window. Keyword positions are Semrush position tracking against a Tennessee-targeted set; the +259% ranking move is the first 17 days after launch, and is labelled as such. Page performance is the Google PageSpeed Insights API on mobile; security grades are a response-header audit. Last updated July 30, 2026.
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